Byx
About the project
Byx is a fintech operating in the collateralized credit market, offering a technology platform that connects credit originators and investors.
In partnership with the agency La Union, we developed the new visual language of the company, with a clear goal: to build a system that is easy to apply and straightforward, along with a logo and symbol with strong graphic presence.
Idea
The company's strategic positioning unfolds through a visual concept built from codes that evoke relationships and innovation, reinforcing the idea that technology permeates the entire Byx ecosystem.
The symbol brings these attributes to life through the association of the three letters in the name, accompanied by a modern and simplified typeface. To tie the entire visual universe together, the angle present in the letter B of the logo is expanded into the language through icons, details, photography, and placeholders—enhancing the overall usability of the visual identity.
Team
Agency - La Unión
Design & Design Direction- Carlos Teles
Brand Strategy - Marco Rapeli
