Evolua Etanol
About the project
From the merger of Vibra and Copersucar, two major players in the Brazilian energy market, a new company is born: Evolua Etanol.
A new company that aims to play a significant role in the ESG agenda and transform the perception of ethanol in the country needed an impactful and engaging brand and language.
Combining up to date values of Brazilian identity and sustainability, we have designed a brand that represents movement and expansion. A symbol that unites, expands and points to new directions, combining fluidity and assertiveness. A language that conveys credibility and at the same time brings people closer together. It's an invitation to evolve towards the future: Evolua.
Concept Idea
The creation of the identity of Evolua Etanol, a brand that is already the largest ethanol commercializer in Brazil, and translating its strategy into expressions. The brand ability to integrate, move and transform is represented through shapes, colors, typography, and photographic and with a symbol built by this three steps of evolution. This way, the brand translates this new player objective to rethink mobility and spread 100% Brazilian technology around the world, generating positive impact for the planet and for people.
The visual universe follows this concept, using shapes inspired by the symbol and its three colors to build layouts of different sizes with flexibility and facility.
Team:
Made with: Tátil Design
Creative Director: Beto Biscesto
Senior Designer: Carlos Teles
Visual Identity: Marcelo Siqueira, Carlos Teles, Hudson Girundi
Prodution: Emannoel Zanoni, Paola Rodrigues, Ana Mendes, Tânia Belarmino, Poliana Castro, Davi Marques
Brand Strategy: Paula Marchiori, Sarah Stutz, Rafael Bittencourt
Copywriter: Ana Cunha, Mila Bartilotti, Lourenço Araújo
Account Manager: Mariana Soccodato, Ulli Ferrari, Renata Coutinho, Vanessa Clark
Case Design: Adson Rodrigues, Marcelo Siqueira
