DAY1 Endeavor
About the project
DAY1 is annual event that brings life stories of entrepreneurs, in Brazil.
“A simple example can change an entrepreneur's journey.”
It was from this insight that the new Day1 brand was born. A brand capable of responding to the great needs of the high-growth entrepreneur in Brazil: connecting it with other entrepreneurs, forming communities; inspire him, giving him motivation to risk more; provoke you through inspiring examples.
Concept idea
The new visual took as its starting point this concept, putting stories and examples at the center of everything we have built. The concept is represented by a graphic form inspired by a quotation mark, a strong symbol to represent the power of narrative exchange, and through it the visual universe is unfolded in colorful and dynamic compositions, revealing the different trajectories of each entrepreneur. The new logo reflects the dynamism and versatility that Day1 as a platform has conquered over the years.
Team:
Made with: Interbrand São Paulo
Creative Direction: Sergio Cury and Leandro Strobel
Visual Identity: Carlos Teles
Verbal Identity: Pedro Kastelic
Brand Strategy: Thais Cirenza
Animation: Erick Fugii
