Concept Idea

The identity was designed to refer to vintage, however, modern and funnily strange. Its concept is inspired by the recurrent cycles between past, present and future, represented in the letters “O” of the logo, accompanied by a striking typography. We chose a color palette that conveys the mystery and the fantastic, creating unexpected contrasts. The colors also organize the company's different business areas. Photographs reinforce the knowledge and learning of other times. We also created illustrations of outstanding objects for the development of humanity in contact with the letter “O”.