Atrial
About the project
Atrial is of one of the largest distributors of medical supplies in Brazil.
In a fragmented segment, which carries an image of little innovation, iN Consultoria and team was sought to give life to a brand that was born with the ambitious intention of reinventing the health sector in Brazil and Latin America.
The project included positioning and visual identity, including brand architecture and mainly the creation of the name Atrial, which reflects the paths the company takes to serve those who save lives.
Concept Idea
To bring the brand to life, the visual identity needed to be simple and easy to apply, to the point of making it as easy as possible to execute its communication pieces and thus avoid problems of visual inconsistency. For this reason, the system is based on blue, a color closely associated with the health universe, and on the symbol as its main element, which is represented by the initial of the brand, and brings concepts of strength, protection and paths. Finally, the visual universe is based on simple and easy-to-apply forms, favoring easy deployment to different points of contact.
Team:
Made with: IN Consultoria
Creative Director: Caio Campana
Visual Identity: Carlos Teles
Naming: Marilia Antunes
Brand Strategy: Camila Giannela
